In the dog-eat-dog business world of today, no edge or advantage can easily be conceded or surrendered. What’s more, any tool that delivers said edge must never be squandered or hastily discarded. Now given all this, we’ve listed some digital marketing tools below that could take your business ahead of the competition, and keep you there! So, with no less than two shakes of a rabbit’s tail, on to them we go!
MailChimp
Proclaiming themselves ‘world’s leading email marketing platform’, MailChimp has been around for no fewer than 16 years now. It’s no empty boast however, for with MailChimp in your locker, all you email marketing worries are effectively confined to the trash heap! Now, you can create and automate the dissemination of emails to customers for purchase follow ups, and even generate leads and much more with ease! Besides, with an array of testing features, you can always zero in on the most effective templates, schedules and almost everything else. Furthermore, you can hook it up with your e-commerce site to track orders and monitor sales, and even integrate it with Google Analytics to see how you measure up to the competition!
Google Analytics
The swiss army knife of analysis, Google Analytics is a very welcome addition to your toolbox! This free web analytics service provides reports and statistics for you to leverage and use towards better SEO and web marketing. Perfect for small and medium-sized businesses, this tool provides you with insightful and custom reports covering essential metrics (such as conversions) in various formats. Furthermore, you’d be delighted to learn that it seamlessly integrates with other Google products and third party tools as well.
Hootsuite
Social media management getting on top of you? Well, beat it into submission with Hootsuite fighting your corner! This premier social media management dashboard lets you view, monitor and manage all your social media streams, (including Twitter, Facebook, LinkedIn, Instagram and more) from one place! Quite wonderfully, Hootsuite also gives you access to charts and analysis. Besides, the tool also lets you magically schedule posts and tweets for later, enabling a simultaneous and all-encompassing campaign across platforms!
LeadSquared
If you, like so many businesses, would like more customers, then LeadSquared is right down your street! This tool is an end-to-end customer acquisition platform. Now, your company can count on LeadSquared for automated lead captures from all sources, responsive web forms and landing pages, and even website widgets. Furthermore, you can identify and segregate leads on the basis of various criteria, and then pair this wisdom with market insights and data and analysis for a targeted and tested sales approach, resulting in maximum conversions.
SpyFu
Live out of your corporate espionage dreams with this tool! Now thanks to SpyFu, you can spy on every one of your competitors and glean all their secrets and formulas, empowering you to take them on, and take them out! SpyFu effectively lays bare all your competitors’ keyword strategies and gives you access to their most profitable keywords, enabling you to build a robust AdWords campaign and a stronger SEO strategy. Besides, SpyFu tools such as Ad History, Keyword SmartSearch and Kombat only enhance and strengthen your position!
