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Manager – App Marketing
Marketing
Bengaluru / Mumbai, Full Time
Roles and Responsibilities
Job Description: Assistant Manager / Manager - Product MarketingWe are seeking a highly motivated and organized Assistant Manager / Manager to join our team as we launch and promote our innovative app designed specifically for tenants in our business park. The app aims to provide a seamless experience by offering a wide range of services and amenities that tenants can conveniently access within the campus. As an assistant manager / manager, you will play a vital role in supporting the Marketing Team in developing and executing marketing strategies to drive app adoption and engagement. This role requires close collaboration with campus teams, including operations, technology, and external agencies, to create and deliver compelling content on a daily basis.
Roles and Responsibilities
- Develop and implement effective marketing campaigns to increase awareness, adoption, and engagement of the app among business park tenants and to promote the app externally via social media channels.
- Coordinate closely with the campus teams, including Operations and Technology, to gather information about available services, amenities, and updates to ensure accurate and up-to-date content is published on the app.
- Work closely with external agencies, content creators, and graphic designers to produce engaging multimedia content, such as articles, videos, images, and infographics, that showcases the app's features and benefits.
- Assist in the creation and maintenance of a content calendar to ensure consistent and timely delivery of engaging content on the app.
- Monitor app usage and engagement metrics, analyse user feedback, and provide recommendations for improvements to enhance the user experience.
- Collaborate with the Marketing & Converge Team to execute targeted promotional activities, including contests, incentives, and referral programs, to increase app usage and drive user acquisition.
- Stay up to date with industry trends and best practices in mobile app marketing, user experience, and engagement strategies, and proactively share insights and recommendations with the team.
- Support the Marketing & Converge Team in managing relationships with external partners, vendors, and agencies involved in app marketing initiatives.
- Assist in the coordination of app-related events, workshops, and webinars for business park tenants to showcase the app's capabilities and foster community engagement.
Preferred qualifications
- Experience - 5 to 7 years
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in digital marketing, mobile app marketing, or related roles.
- Strong understanding of marketing principles and techniques, particularly in the context of mobile applications.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Proficiency in content creation and management, including writing, editing, and graphic design.
- Familiarity with content management systems, social media platforms, and analytics tools.
- Highly organized, detail-oriented, and able to prioritize tasks in a fast-paced environment.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven recommendations.
- Self-motivated and resourceful, with the ability to work independently and as part of a team.
- Knowledge of the real estate industry and understanding of tenant needs and preferences is a plus.